“From Waste to Gold” is the theme of Fur Excellence in Athens 2017 ad campaign, sending the explicit message that fur is the unique material with which nothing gets wasted. What makes it even more provocative is that it can be combined with any other fabric to create a whole new textile.
HAF’s advisory associate prof. Vasilis Kardasis, being inspired by Holy Bible and the fur technique of sewing pieces together to create a pletter, that is <kommatiasta>, he came up with the idea of using this technique in a totally new way. With the assistance of the fur expert – designer, Elias Revvas, they brought this idea in to life.
The garment that comprises this year’s FEA ad campaign, was thus created!
Read more about the inspiration behind this garment, here.