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“From Waste to Gold” FEA’s 2017 ad campaign

Posted on November 25, 2016 Comments Off on “From Waste to Gold” FEA’s 2017 ad campaign

“From Waste to Gold” is the theme of Fur Excellence in Athens 2017 ad campaign, sending the explicit message that fur is the unique material with which nothing gets wasted.  What makes it even more provocative is that it can be combined with any other fabric to create a whole new textile.

HAF’s advisory associate prof. Vasilis Kardasis, being inspired by Holy Bible and the fur technique of sewing pieces together to create a pletter, that is <kommatiasta>,  he came up with the idea of using this technique in a totally new way.  With the assistance of the fur expert – designer, Elias Revvas, they brought this idea in to life.

The garment that comprises this year’s FEA ad campaign, was thus created!

 

IMG-20161101-WA0056_cut-low    IMG_20160720_185653-p_cut_low 

IMG_20160720_192005-p2_low     IMG-20161101-WA0031_low     IMG-20161101-WA0062_low

Read more about the inspiration behind this garment, here.

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